Through a series of discovery interviews and workshops, we unearthed the company’s vision, mission and values to unite all businesses within the group and established a hybrid brand architecture that supported their current and future needs.

Knowing what the business truly stood for, we gave it a meaningful new name and designed a brand identity that was both refreshing and relevant to the brand purpose. We rolled out the new look and feel across vehicles, emails, business cards, uniforms, and a website, then wrapped it all up with a comprehensive brand manual covering everything from tone of voice, photography direction, and how to dress for work.